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Definition: AR overlays digital information (images, sounds, etc.) onto the real world.
Experience: Users typically view AR through smartphones or AR glasses (like Microsoft HoloLens), where virtual elements enhance their perception of reality.
Applications: Mobile games (e.g., Pokémon GO), navigation, retail (virtual try-ons), and education.
Example: IKEA uses AR technology that allows shoppers to select an item from the catalog, and then, using their mobile cameras, shoppers can place that digital furniture anywhere in a given room. The chosen furniture is automatically sized to fit the space and can be rotated or moved within view.
Definition: VR immerses users in a fully digital environment, completely replacing the real world.
Experience: Users wear VR headsets (like the Oculus Rift or HTC Vive) that block out their surroundings and provide a 360-degree view of a computer-generated world.
Applications: Gaming, training simulations, virtual tours, and therapy.
Example: Virtual reality allows tourists to glance at and experience the places in VR before they go to their chosen destination.
Definition: MR combines elements of both VR and AR, allowing real and digital objects to coexist and interact in real-time.
Example: MR technology brings many benefits in military training and flight simulations for all locations and situations. The trainee can practically be placed in any environment or position and improve teamwork, navigation, and survival skills with striking realism.
We deliver cutting-edge immersive computing solutions to help you create engaging and interactive experiences for your users.
Our immersive computing solutions are designed to meet the highest standards of innovation and user engagement. Here’s a glimpse of what we offer:
| Technology |
Key Features
|
Applications
|
|
Augmented Reality (AR)
|
Overlays digital information onto the real world | Retail, education, navigation |
|
Virtual Reality (VR)
|
Immerses users in a fully digital environment | Gaming, training, virtual tours |
| Mixed Reality (MR) | Combines real and digital objects for real-time interaction | Military training, flight simulations |
| Custom Development | Tailored solutions for specific use cases | Industry-specific applications |